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Berkowitz - 4 Seth Berkowitz - 3 Krispy Kreme - 2 — - 2 he'd - 2 Krispy - 2 DON'T - 1 Rebecca — who's - 1
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Search resuls for: "Seth Berkowitz"


4 mentions found


☆ CEO's wife convinced him to keep his college side hustle going—now the company brings in $200 million a year
  + stars: | 2024-04-16 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com   time to read: +3 min
Berkowitz, 43, is the CEO and co-founder of Insomnia Cookies, a chain of late-night bakeries he started in 2002 as a college side hustle while attending the University of Pennsylvania. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz. His wife Rebecca — who's also responsible for the name "Insomnia Cookies," Berkowitz says — responded with some perspective and optimism. "When I talk about the brand and our journey, [I often say] that Insomnia Cookies is a perseverance story," says Berkowitz. Sign up for CNBC's new online course How to Earn Passive Income Online to learn about common passive income streams, tips to get started and real-life success stories.
Persons: Seth Berkowitz, Berkowitz, Krispy Kreme, DON'T, Rebecca — who's, —, You've, he'd Organizations: University of Pennsylvania, CNBC, SEC Locations: —, Syracuse , New York, Champaign , Illinois
☆ CEO's college side hustle now brings in $200 million a year: His No. 1 piece of advice for dorm-room businesses
  + stars: | 2024-04-09 | by ( Tom Huddleston Jr. | ) www.cnbc.com   time to read: +3 min
"One, get a mentor ... Find somebody who's done this before you, or done something similar," says Berkowitz. Here's why he recommends both, and his advice on picking your dorm room business idea. A trusted mentor can help for a simpler reason, too: "You don't know what you don't know," says Berkowitz. But most college students don't fully appreciate "how much time you have" to experiment with a variety of ideas and ventures, says Berkowitz. How to pick your dorm room business
Persons: — Seth Berkowitz, Berkowitz, he'd Organizations: University of Pennsylvania, CNBC Locations: New York, Philadelphia, Syracuse
☆ 43-year-old started a side hustle in college with $150—now it brings in $200 million a year: It took 'everything that I had'
  + stars: | 2024-04-05 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com   time to read: +5 min
By the time he graduated in 2004, Berkowitz signed a lease to open Insomnia's first brick-and-mortar location, near another college campus in Syracuse, New York. Now, with Krispy Kreme looking to sell Insomnia, Berkowitz says he's "grateful for the journey." Seth Berkowitz estimates he spent roughly $150 on baking ingredients to start Insomnia Cookies. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz, adding: "There wasn't anyone else to do it. 'Insomnia Cookies is a perseverance story'
Persons: Seth Berkowitz, Krispy, " Berkowitz, Berkowitz, he's, Grubhub, Uber, —, Jared Barnett —, Barnett Organizations: CNBC, University of Pennsylvania, Syracuse , New York ., College Park , Locations: Syracuse , New York, Champaign , Illinois, College Park , Maryland, Syracuse, New York, Philadelphia
☆ Krispy Kreme puts Insomnia Cookies brand up for sale as it doubles down on donuts
  + stars: | 2023-10-03 | by ( Drew Richardson | ) www.cnbc.com   time to read: +1 min
In this photo illustration, a Krispy Kreme glazed doughnut is shown on May 12, 2022 in Daly City, California. Krispy Kreme is exploring strategic alternatives, including an all-cash sale, of its majority stake in Insomnia Cookies, the company said Tuesday. Krispy Kreme acquired control of Insomnia Cookies in 2018 in a deal backed by European investment firm JAB Holding, which had taken Krispy Kreme private in 2016. Krispy Kreme went public for the second time in 2021, at an implied valuation of $2.7 billion. Insomnia Cookies, which is known for serving cookies well into the early morning hours, has tripled its revenue since 2017, Krispy Kreme said Tuesday.
Persons: Krispy Kreme, Krispy, Mike Tattersfield, Seth Berkowitz, Berkowitz Organizations: CNBC, University of Pennsylvania Locations: Daly City , California
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